Explain the exchange
A recipient should understand what they are submitting and why. Use clear labels and consent language, especially when the information will be shared with a wider team or used for marketing follow-up.
A better introduction
Lead capture should begin with a clear reason to reconnect.
Understand respectful lead capture, consent, contact ownership and privacy-friendly engagement measurement for digital business cards and events.
Collect the minimum useful data
A name and one preferred contact route may be enough for many introductions. Avoid requesting sensitive or unrelated fields simply because a form can store them.
Keep public and private data separate
A published business card is intentionally visible to its visitors. Submitted leads, notes, assignments and follow-up activity belong in an authorized workspace and should not appear on the public page.
Define follow-up and retention
Honor the context in which someone shared information, provide appropriate preference choices, correct inaccurate records and remove information according to the applicable policy and request process.
Is viewing a digital card the same as consenting to marketing?
No. Opening a public card does not by itself provide permission for unrelated promotional contact. Any lead or contact form should state its purpose clearly.
Does NexaCard require advertising trackers?
No. Core operation does not require third-party advertising pixels, and optional first-party acquisition measurement is presented through a visitor choice.
Are public cards indexed automatically?
No. NexaCard’s current policy requires an explicit card-level search-indexing choice before a public card can be included in the sitemap.